Month: March 2016 (page 1 of 2)

See The Light. Window Film For Deed Restricted Homes

Homeowners doing their online research will quickly discover that there are solar control coatings that block heat while maintaining the appearance of your windows and sliders.

These non-reflective films meet deed restrictions and Home Owner Association rules that prohibit reflective films.

The challenge for window film manufacturers was to develop a coating that filters out large quantities of heat while keeping the amount of light transmission high.

Reflective films certainly filter out heat, light UV and glare but again they create challenges for the deed restrictions and do alter the appearance of the glass.

Non reflective dyed films are one alternative but the solar absorption is generally too high for IG glass units and the dyes wear down very quickly under the relentless Florida sunshine.

The solution was the patented dual layer ceramic films developed by Huper Optik.

Huper Optik ceramic and spectrally selective films filter out IR wavelengths (invisible light spectrum) and an assortment of light transmissions depending upon the film selected.

It’s important to note that there are no dyes in the Huper series while our 3M competition offers multi-layered Prestige film with dyes.


Huper Optik is available in darker light transmissions that offer greater glare and fade protection while the lighter 35% to 70% light transmissions block nearly 70% of the total solar energy.

The bottom line is maximum heat rejection with a better light ratio than any competitive coating.

Since these coatings are less reflective than glass your HOA will quickly approve.

Daytime views and night views are preserved.

Advanced Film Solutions

Tampa, Orlando, Sarasota


Window Tinting Fact Check. Consumer Awareness Starts Here

With the political campaigns in full swing most consumers are aware that various claims and statements made by candidates are not always factually correct.

The same can be said for window film statements made by various representatives and agents for window film companies.

Fortunately consumers can get detailed performance characteristics thanks to the NFRC which is a quasi-governmental agency that is the repository for factual, lab tested specifications for leading window film brands.

The NFRC (Click here) was developed to demonstrate accuracy in light of the anticipated energy savings that would eventually lead to Energy Star ratings.

While the intention of window film manufacturers to comply with the strict testing data imposed is admirable, an unintended virtue of the NFRC is to dispel numerous exaggerations frequently espoused during competitive sales calls and demonstrations.

Advanced Film Solutions is one of Florida’s leading commercial and residential window film installation companies.

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We remain steadfast in highlighting factual performance expectations and real-world film comparisons.

Here are a few examples:

IR Hype

3M Window Film dealers are known to confuse heat rejection results with Infrared filtering statistics.

For example they may claim that their Prestige Film series stops 97% of the heat from entering your windows no matter how light the film may be.

In the case of Prestige 70 the actual NFRC rating for total solar energy is 50%.

Frankly 50% heat rejection is fairly good for such a light film transmission; so where is the disconnect?

IR heat blocking films like Prestige and Huper Optik do filter out a large percentage of the IR wavelengths but IR wavelengths only effect 50% of total solar energy (Heat)

The remaining portion of heat is a factor of visible light being filtered.

If 70% of the visible light is being transmitted than a large proportion of heat is not being rejected.

On Angle Hype

To further obfuscate the NFRC rated performance a 3M agent may insist that their film performs better at an angle. They may imply that this improved heat rejection is unique to their film.

Here again this is complete nonsense.

All window films and glass itself performs exactly the same way. There is no advantage whatsoever.

Heat Lamp Trick:

If a 3M dealer wants to demonstrate an illusion of heat rejection they may employ a heat lamp that blasts large amounts of IR wavelength. They may compare a coated piece of glass and compare that to a clear glass pane or a darker coating that does not filter IR wavelengths. This gimmick gives the illusion that a lighter film like Prestige 70 can block more heat than a darker silver type film.

The facts are that a darker silver film will block 80% of the total solar energy versus the 50% stated above. The visible light is reflected in the case of reflective films.

The trick is compelling but nevertheless it remains a trick.

Advanced Film Solutions represents Eastman Chemical and their portfolio of Vista, LLumar, Huper Optik coatings.

We can also do the David Copperfield illusion or make unqualified statements about angles and IR heat rejection but we choose not to do so.

We prefer facts.

Documented performance and results.

Call toll free: 877-575-3456 for a free estimate.



Practical, Affordable, Innovative Low E EnerLogic Window Film Vs. Thinsulate

EnerLogic Low E Window Film was launched by Eastman Chemicals back in 2010 in a 35% light transmission. This incredible all season window film revolutionized the decades old window film industry and provided a huge competitive advantage over our 3M competition.

The EnerLogic 35 filters out 76% of the total solar energy and a remarkable winter U Value that insulates the glass maintaining an interior glass temperature that equates to 93% of the winter room temperatures.


In 2011 Eastman augmented the portfolio with the EnerLogic 70. This virtually clear all weather window film was nearly invisible and set a new gold standard for Low E films particularly when the objective is to drive comfort all year round without changing the look of your windows.

Throughout these six years our 3M competition promoted their 30 plus year old Low E film that had only 1/3 the winter capability of EnerLogic and was available in narrow widths with a paltry 5 year warranty (EnerLogic is lifetime)

The consumer and commercial markets were incredibly enthused with this product and the summer and winter benefits as well as the ROI that EnerLogic 35 (for Florida homes and businesses) delivered.

Our team has installed EnerLogic on a diverse number of residential and commercial applications throughout these six years and the Eastman technical team has compiled numerous Case Studies and White Papers outlining the performance characteristics of these innovative films.

Recently 3M launched their version of a light 75% transmission Low E film.


Their Thinsulate 75 (Tint So Late) has less summer heat rejection than our EnerLogic 70 and far less heat rejection than the affordable EnerLogic 35.

EnerLogic has a better ROI and price point and the thousands of documented installations, NFRC ratings and real-world use over their new product is remarkable.

If you are researching Low E window Film and would like a free estimate or comparison between EnerLogic Low E Film and 3M Thinsulate call our office toll free at 877-575-3456

We’ve learned a thing or two since 2010.

Advanced Film Solutions

Innovation, Ingenuity, Technology

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Innovative Vs. Commodity Window Film. Understanding The Differences.

It’s a classic argument that many industries face.


How does a savvy consumer determine the difference between a generic window film and a quality innovative window film?

At the dawn of window film back in the 1960’s many of the solar window films failed thanks to dyes that were not built for the long haul. These coatings would change color (purple) and the adhesive would fail in a short period of time.

You might think that given 50 years no reputable window film manufacturer would make a film that turns purple; but you’d be incorrect.

There are to this day window films that are made with dyed coatings.

They are short lived but cheap.

There are also corners that can be cut when a window film manufacturer wants to make a low cost window film.


There are cheaper types of polyester which is the very foundation of a innovative window fim. Cheaper poly has more haze which is a critical attribute for window film.’

There are less expensive adhesives. The cheaper adhesives will fail, bubble or peel.

There are less expensive ways to metalize a film.

Eastman Chemicals manufactures highly innovative and superior quality window film.

These coatings are designed to stay effective for decades. The performance characteristics have been tested (NFRC) and their standards are the highest ISO ratings.

Advanced Film Solutions with offices in tampa, orlando and Sarasota installs these Eastman Films under the brands, LLumar, Vista. Huper Optik and FormulaOne.

Florida homes and businesses are faced with a constant heat, glare and UV challenge and getting the best results and a lifetime of comfort demand the innovation and ingenuity of Eastman!

Toll free: 877-575-3456


Tampa Bay Home Show Window Tinting Showcase

Advanced Film Solutions, Tampa Bay’s Leading window film installation company will be showcasing our complete portfolio of solar and solar security films at the Tampa Bay Home Show.

This event is being held at the Tampa Convention Center next weekend, April 1-3, 2016

Click here for details and times.

Spring is here an the temps are getting hotter each day.


Remember how high your monthly electric bill was last year?

Advanced Film Solutions Low E and heat blocking thin films stop the heat, UV and glare.

Your electric cooling cost savings of 30% a month!

Solar security combination films that not only make your home cooler but far safer!

Home security protection films that deny entry through unprotected glass and sliders.

Stop by and visit with our team of experts!

Advanced Film Solutions

Tampa, Orlando, Sarasota

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Get Coupon Here



Protecting People & Property Florida Glazing Security Window Film

We don’t have to remind you just how volatile the world is right now.

Protecting people and property is the obligation of any asset protection, security director or property manager.

Advanced Film Solutions provides GSA tested and Department of Defense tested security glazing window film.


These thicker coatings are applied to windows and doors. Invisible or tinted (your preference) these films are designed to withstand impact and maintain the integrity of the window envelope during and after a blast event.

These films have met the criteria established for force protection and property protection for military bases, embassies and Federal buildings throughout the country.

Many hospitals, financial institutions, universities and schools employ the benefits of these coatings.

In difficult times an installation of glazing protection films will deny, delay and deter burglars and protect people from flying glass shards.

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Advanced Film Solutions represents the leading security glazing film choices manufactured by Eastman Chemical (LLumar, Vista, Huper Optik, SunTek)

Armorcoat manufactured by Saint-Gobain

Madico and Sunscape

Hanita Safetyzone by the Israeli manufacturer Hanita.

Johnson Window Film


SRQ protected by Advanced Film Solutions

These security coatings are fastened to the window frames using a wet seal attachment system. This prevents the glass from popping out of the frame (daylight application)

Call Advanced Film Solutions for a free estimate: 877-575-3456



IR Heat Blocking Window Film, Facts & Fiction

Today’s consumers can enjoy the benefits of IR heat blocking window film thanks to advances in thin film technology and in particular nanotechnology.

The technical aspects aside there are confusing statements frequently made that tend to misrepresent the efficacy of these films.

Advanced Film Solutions promotes Eastman ceramic films, notably the patented Huper Optik films.  These films are available in numerous light transmissions from dark to invisible.

3M offers their Prestige series which is limited to lighter 40% – 70%

The confusion generally results from the distinction between IR wavelengths and visible light wavelengths of Sun’s electromagnetic energy.

50% of heat is produced by the visible light spectrum and roughly the same amount of heat is produced by the invisible IR wavelengths.


A window film that can block 100% of the IR wavelengths (there is no such animal by the way!) would still allow 50% of the visible light heat unless some mechanism was used to lower the visible light transmission.

This is a very important clarification because many misinformed window film people highlight the IR wavelength rejection as the only cogent factor for heat reduction. They may also try to support that error by demonstrating IR heat lamps that give the illusion that the IR wavelength rejection is the entire issue.

It’s the combination of IR rejection and visible light rejection that produces the most effective measures to combat heat.


This becomes a balancing act and the consumer can choose just how dark or light they want their film to be.

The NFRC has provided a valuable resource for consumers to acquire factual performance characteristics rather than sales hype or ignorance of the physics behind heat.

Advanced Film Solutions coatings are all NFRC rated and we encourage the comparisons because we appreciate that facts overcome illusion.

Toll Free, Tampa Bay, Orlando, Sarasota



Expert Window Film Comparisons For Florida Homes

Many homeowners are considering replacing their windows for insulated glass units. Glass companies will try to convince you that your existing windows are too energy deficient to handle the heat and UV. They make a case that only dual pane windows will lower your monthly electric cooling costs  throughout our tropical summers.

The price tag for a complete window replacement is cost-prohibitive and the payback period is extensive; frequently in the order of 20 years!

There is a better solution: Advanced Window Film Solutions.

Window film is applied to your existing windows at a cost that is 1/10 that of a window replacement.


The payback is typically less than 2 years and the warranty is lifetime.

Our NFRC rated coatings increase the efficiency of your windows by filtering out nearly 80% of the heat gain.

Glare is controlled and the damaging UV rays are eliminated.

Many of your neighbors have experienced the dramatic difference that window film can make in your home and Advanced Film Solutions has performed 10,000 installations in the last several years throughout Tampa Bay, Orlando and Sarasota-Bradenton.

Our philosophy is pretty simple:

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We offer the best performing thin films manufactured by the world leader in window film, Eastman Chemicals.

We customize the solution based on our clients requirements.

Many homeowners prefer no reflective coatings either based on personal aesthetic preferences or mandated deed restrictions. Advanced Film has you covered with our Huper Optik patented ceramic films.

Some clients prefer privacy that is provided by low reflective coatings like Vista or LLumar.

Many homeowners want the dual benefit of safety, security combined with solar control films.  These thicker versions keep intruders out of your home.

Advanced Film Solutions are experts in window film and our team has earned an A Plus rating with the Better Business Bureau and has been awarded the Super Service Award by Angie’s List for five consecutive years.

Do your research and then call Advanced Film Solutions, toll free  877-575-3456

Fade Protection Window Film. Taming The Florida Sun

Clear glass may have  seemed wonderful when you moved into your home.

The view was perfect and the openness and bright light made your paintings and wood floors really jump out.

Unfortunately the longer your furnishings are exposed to unfiltered light; the fast these valuable possessions begin to fade.

It’s a deadly trio of factors that ruins your floors and leather couch.


UV: Unfiltered UV promotes fading and the harmful nature of UV is well documented.

All Advanced Film Solutions solar control window films block 99.9% of these rays.

Heat: The amount of heat streaming through your glass is the next third of your problem. darker is better for fade protection and thanks to dozens of choices your home need not be dark or uninviting.

Light: the amount of light is the final third of the problem.

Advanced Film Solutions Eastman Films can filter out up to 95% of the visible light. This might be ideal for a bedroom but most homeowners prefer lighter coatings that block 60-85% of the visible light.

The best strategy would be to get a free estimate by calling our office toll free at 877-575-3456

Advanced Film Solutions

Tampa, Orlando, Sarasota


How To Select Ceramic Window Film For Best Performance


Thanks to patented ceramic technology the entire window film industry has been transformed.

Home and business owners don’t have to live with reflective films that alter the appearance of your windows. Many home owner associations limit or restrict the use of reflective coatings and ceramic films are the preferred solution.


Huper Optik manufactured by Eastman Chemical’s is the only patented ceramic window film. Huper Optik has the best heat to light ratio and unlike generic ceramic film copy cats our ceramic film is available in lighter and darker shades and wider widths.

Our competitors are all promoting single layer materials that have higher reflectivity and lower performance (heat rejection!)

Huper Optik is 100% dye free and available in darker light transmissions compared to the 3M Prestige films.

Prestige is limited to a 40% light transmission at its darkest. Huper Optik is available in a 30%, 20% and lower.

Mast notable is the history of delighted clients and perfect installation performed by Advanced Film Solutions Tampa Bay, Orlando and Sarasota’s leading window film installation company.

Get a free estimate by calling Advanced Film Solutions at:  877-575-3456

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